Before starting a business a biz plan is required and in which business objectives must be defined clearly by the owner of business. The goals are of two type short-term goals and long-term goals and the difference between them is that short-term objectives are designed for short period of time whereas long term goals are for making profits in long run. Service goals, profit, growth etc all these come under the head of visionary goals of business.

Service goals refer to all the services that aim at providing to the potential customers, employees, clients or other biz persons. Profit objectives deal with the earning of reasonable profit at specific period of time, growth refers to the growth percentage of the business by using what kind of strategies a company can grow in the future and how to maintain that. Goals should be SMART that means goals of any biz must be specific but in short run. The second feature is measurability that they can be measured easily in terms of percentages. Action can be taken easily in order to achieve them and also the realistic attribute states that they must be complied with the actual resources. At the end time is the most sensitive part which means they must be achieved within specific time and that deadline must be cleared to all.